The new exclusive sub-line for men, Neo Pop Seoul, draws inspiration from Korean pop culture. The Korean subculture has recently been up-and-coming and slowly expands to Western countries. Korean pop culture revolves around music, but clothing is also important and distinctive to Korean pop groups. Many fans are inspired by this and therefore it is seen in street style.

The sub-line will focus on young people who are interested in Korean pop culture and want to make a statement with the unique Korean pop culture style. It challenges you to put down a character. A character that exudes a certain status, like a Korean pop god. Energetic, open-minded and especially musical.

Casual meets street and couture meets ready-to-wear.